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7-Eleven coffee concept rebrand in Sweden

Yesterday, It’s Nice That featured this rebrand of the 7-Eleven coffee branding for Swedish 7-Eleven stores. It was designed by the Scandinavian firm BVD.

7-Eleven coffee rebrand in Sweden by BVD via it's Nice that

7-Eleven coffee rebrand in Sweden by BVD via it's Nice that

7-Eleven coffee rebrand in Sweden by BVD via it's Nice that

It has a distinct nod to “retro” stying, and personally, I think it would be so awesome if it was implemented here in the US! Today It’s Nice That also put up an opinion piece regarding this rebrand, asking the question if going in a “retro” aesthetic is “playing it safe”? Brings up some interesting discussion…

7-Eleven coffee rebrand in Sweden by BVD via it's Nice that

Read more about the original project here and here.

(images via BVD)



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