Target Up & Up

Wait- what’s this?- really? Just read this release from Reuters- Target is changing their private label brand packaging to now be called “Up&Up”- Over at the My Private Brand blog, there’s a bunch more shots of the rebranding and more info of this new look. I haven’t really noticed these new rebranded products filtering in yet at my local Target, but now I definitely am going to keep an eye out- I kinda liked the original really basic packaging with the bullseye logo, but I guess the new look isn’t bad either. what do you think of the new design? do you think it will make an impact or difference? (images via MyPrivateBrand blog)

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