Target Up & Up tissue boxes

Last year, I blogged about Target’s rebranding of their in-house line, now called Up & Up. I’m still on the fence about it, but I have to say I’m loving these tissue boxes…

I love that there’s only the small logo on the tear away portion, and the rest is just solid color. Totally appreciate just a solid colored box as opposed to some random pattern that never goes with your decor anyway. Now they just need more colors! (luckily these go nicely with my current color schemes)  Kudos for using so much design retraint.

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