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IBM Smarter Planet campaign

A few weeks ago, I had a quick trip to NYC, and on the way back- let’s just say I HATE layovers. While stranded at SF airport for a few hours, I noticed the video billboards playing these IBM “Smarter Planet” ads…

IBM: Engines of a Smarter Planet from James Bartley on Vimeo.

I love their Paul Rand-esque homage. Also love the bright colors and simplicity. They feel totally fresh and also quite timeless. Just graphic goodness all around. Kudos to the Firstborn and Ogilvy creative teams. Check out the Smarter Planet online site too that continues the strong identity.



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