Oh those clever and brilliant IKEA copywriters. It’s true. Home is the most important place in the world. “…homes are not just made of bricks and mortar with four walls. Home is an emotion – a feeling of security, safety, comfort, peace, about being yourself and being together with your loved ones. Home is the place where memories are made, relationships are built, where children and families grow together. …regardless of where you live or who you are, home is the most important place in the world…” Check out the ad here.